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Tigerpaw Blog

6 ways to build a brand and foster small business growth

When starting a small- to medium-sized business (SMB), you’re faced with the daunting task of creating your company’s brand identity. Your first year is essential to establishing your brand's look, feel and voice, which in turn feeds your business growth strategy.

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Aug 24, 2018 1:41:46 PM / Posted by Steven Adams / 0 Comments

Forget Millennials – Top 3 Gen Z needs in the workplace

Over the last few years, the main focus of adapting companies has been Millennials. Poor Generation Y has been wrongly labeled as “entitled,” “lazy” and “technology addicted.” But now the spotlight is shifting onto a new generation: Generation Z, or iGen.

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Jul 2, 2018 2:27:00 PM / Posted by Tess Foxall / 0 Comments

The beginner's guide to building a winning social media presence for SMBs

Be present, be active, and be a human being — the hardest step is that last one

Have you felt daunted by “the socials”? Unsure how to get your company rolling in all things social media? No problem. We can help.

First things first, understand that social media is just another communication vehicle. Albeit, it’s one...

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May 3, 2018 4:32:53 PM / Posted by John Ludwig / 0 Comments
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