When starting a small- to medium-sized business (SMB), you’re faced with the daunting task of creating your company’s brand identity. Your first year is essential to establishing your brand's look, feel and voice, which in turn feeds your business growth strategy.
Over the last few years, the main focus of adapting companies has been Millennials. Poor Generation Y has been wrongly labeled as “entitled,” “lazy” and “technology addicted.” But now the spotlight is shifting onto a new generation: Generation Z, or iGen.
Be present, be active, and be a human being — the hardest step is that last one
Have you felt daunted by “the socials”? Unsure how to get your company rolling in all things social media? No problem. We can help.
First things first, understand that social media is just another communication vehicle. Albeit, it’s one...