We’ve seen the rise and fall of empires, dot-com booms and busts, tidal shifts in how business is done, a pile of cat videos, and more memes and stupid gifs than “Star Wars Kid” could shake that broom handle at. It’s so ubiquitous in our daily existence, it’s hard to remember a time before the Internet. So, let’s take a...
So you think you want to do a SWOT analysis? There are plenty of resources available about how to do a SWOT analysis, which can be a valuable tool for business growth. However, few so-called experts will tell you that preparing yourself in advance is a critical first step for getting the most out of the effort a SWOT...
Unless you’ve taken a vow of silence and been living in a cave for the last 18 months or so, you’ve likely heard a lot of people talking about business convergence.
If you are an office equipment dealer or managed print provider, you may have even noticed that in the last six months or so convergence is dominating the...
For those not familiar with CompTIA, it is, I believe, the world-leading industry association for those involved in different technology channels. They are made up of CompTIA staff as well as a plethora of volunteer members (including myself) that come together to make sense of the hard issues affecting our industries...
Have you ever been asked to give a presentation about your area of expertise, but not to make it a “sales pitch”? This might have been for a lunch and learn, or perhaps you were asked to present a break-out session at a conference. These can be fruitful business growth opportunities for your company, but giving a...
The New Year always brings with it personal aspirations to make big changes, try new things and set goals for the upcoming year. But what about your business? Have you taken the time to map out the best New Year’s resolutions...
Manual processes can drain resources, lower your employee morale and negatively impact your bottom line. It’s time to implement workflows. But that’s easier said than done. There are a lot of myths associated with workflows, which make it hard to finally make the decision to adopt automated processes.
Once you start...
The right tools and technology can make all the difference when it comes to maintaining your competitive edge, positioning your small- to medium-sized business (SMB) for growth and doing more with less in today’s changing business environment.
In the SEO game, Google is King. It’s their game. Don’t let anyone fool you; if you’re not playing by Google’s rules, your website and your business will suffer the consequences.This is why we want to be sure you know about two of the biggest changes Google has made that have a massive impact on your business website...
When starting a small- to medium-sized business (SMB), you’re faced with the daunting task of creating your company’s brand identity. Your first year is essential to establishing your brand's look, feel and voice, which in turn feeds your business growth strategy.