For those not familiar with CompTIA, it is, I believe, the world-leading industry association for those involved in different technology channels. They are made up of CompTIA staff as well as a plethora of volunteer members (including myself) that come together to make sense of the hard issues affecting our industries...
Have you ever been asked to give a presentation about your area of expertise, but not to make it a “sales pitch”? This might have been for a lunch and learn, or perhaps you were asked to present a break-out session at a conference. These can be fruitful business growth opportunities for your company, but giving a...
The New Year always brings with it personal aspirations to make big changes, try new things and set goals for the upcoming year. But what about your business? Have you taken the time to map out the best New Year’s resolutions...
Manual processes can drain resources, lower your employee morale and negatively impact your bottom line. It’s time to implement workflows. But that’s easier said than done. There are a lot of myths associated with workflows, which make it hard to finally make the decision to adopt automated processes.
Once you start...
The right tools and technology can make all the difference when it comes to maintaining your competitive edge, positioning your small- to medium-sized business (SMB) for growth and doing more with less in today’s changing business environment.
In the SEO game, Google is King. It’s their game. Don’t let anyone fool you; if you’re not playing by Google’s rules, your website and your business will suffer the consequences.This is why we want to be sure you know about two of the biggest changes Google has made that have a massive impact on your business website...
When starting a small- to medium-sized business (SMB), you’re faced with the daunting task of creating your company’s brand identity. Your first year is essential to establishing your brand's look, feel and voice, which in turn feeds your business growth strategy.
It seems simple enough that for small- to medium-business (SMB) leaders in the technology space the best way to ensure business growth and success is to be completely informed about everything taking place within your organization.
But what is the best way to accomplish that level of insight into your operations? The...
"An investment in knowledge pays the best interest." ~ Benjamin Franklin
You’re not likely to find many people that disagree with Ol’ Ben, but when it comes to providing education for employees, a lot of companies earn a failing grade.
Throughout my years as a corporate educator, I’ve heard a common refrain: Education...
Be present, be active, and be a human being — the hardest step is that last one
Have you felt daunted by “the socials”? Unsure how to get your company rolling in all things social media? No problem. We can help.
First things first, understand that social media is just another communication vehicle. Albeit, it’s one...