If 2020 taught us anything it was that things can come out of left field when we are least expecting them and completely upend the things we thought were safe, including our business models. Covid didn’t just affect people’s health but also their financial lives. The news was full of well-known companies that simply...
Depending on when you are reading this, the end of the year that shall-not-be-named or the bright spark and promise of 2021 are upon you. You survived. But did you thrive, pandemic be damned? Regardless of the business climates thrust upon us, for good or for ill, there are some powerful ways we can all drive growth,...
It is a misconception that work doesn’t get done through the holiday season. I’m working. You’re working. And after a pandemic that shut down all our companies for an extended period of time, I can’t imagine that business owners will be taking lengthy holiday trips this year.
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As business owners move through the COVID-19 pandemic we have to be careful in how we allocate resources: existing customers are buying less, and gaining new customers is harder than we ever thought possible and to say it’s affecting revenues is a gross understatement. It’s natural to think that we should reduce our...
You never forget your first. Before anybody gets upset with that statement, I’m talking about mountain bikes. My first? I was 18 years old and purchased a Raleigh Serengeti, a hardtail mountain bike, which at the time, made me feel like I was the owner of a million-dollar supercar. I’ve been hooked ever since. My next...
Let’s get the first question out of the way: “Why is some writer trying to tell me how to use LinkedIn for sales?” Because this writer, like you, is in sales, and has been his whole career. Perhaps unlike you, however, I’ve amassed a following over 4,500 strong and have used LinkedIn effectively to develop relationships...
2020 has been some kind of year, and that’s putting it mildly. As an owner or senior executive, you’ve had to adapt your business model to accommodate a lot of change (remote work anybody?). You’ve likely done a good job of adjusting what you deliver, but how about how you network and build influence in the market? ...
Anybody that knows me well knows that I LOVE fishing. I’d better: I live right on one of the most productive bass fishing areas on Lake Erie and not loving fishing would almost be criminal. In my nearly 14 years living on the lake, I have fished nearly every species you could name. Bass, walleye, drum, perch, brown...
In your business life, you probably spend a lot of time (okay, probably not enough) working on growing your network. You are growing your connections on LinkedIn, you belong to a trade organization or two and you are trying to work with as many people in your channel as possible. Why? Because you understand that a...
